Bestselling author Mark Sanborn (The Fred Factor) shows readers how they can get better by discovering and pursuing their true potential. We all know how good we are, but none of us knows how good we could be. No matter what we’ve achieved so far, one thing is certain: we can still get better. In The Potential Principle, Mark Sanborn teaches readers how to improve by providing practical steps and revealing where to focus efforts.Getting better results from consistently using a small set of easily remembered tools, ones that prevent complacency, create improvement, and break through barriers. By identifying the four key areas in which improvement is possible—thinking, performing, learning, and reflecting—and applying the four tools of improvement in those areas—disrupt, refocus, engage, and expand—Sanborn reveals the secret for achieving breakthrough improvement in any area of life.