Welcome to the world of ISMS. Kenn Kington began to recognize these wonderful interruptions in speech when his wife, Heather, started dropping them into normal conversation. ISMS are words placed in the wrong space or a mixed-up phrase or the simple creation of a word or concept that does not exist in the English language but is used with boldness nonetheless. ISMS are all around us. It is compilations like this book that help us identify them and laugh with as well as AT those who create them on a regular basis.